Branding
Wild Standard
A modern consumer brand with a minimal aesthetic and historically rooted product.
Year :
2014
Project Categories :
Identity, Branding, Systems
Industry :
Home & Lifestyle
Company :
Wild Standard
Wild Standard is a modern flag company specializing in original collections, custom commissions, and wholesale products, all built around a clean, minimalist aesthetic. From independent customers to globally recognized brands, the company combined thoughtful design with handcrafted manufacturing to create distinctive products.
As founder, I built the company from the ground up—developing the brand identity, product line, manufacturing systems, marketing, and creative direction while growing the business into a trusted partner for brands.
Role Highlights
Led brand strategy, product development, manufacturing, marketing, and creative direction.
Created scalable design and production systems that enabled efficient customization at scale.
Defined the brand's visual language through a refined, minimalist identity and cohesive product system.
Expanded the product catalog with new collections, custom offerings, and wholesale partnerships.
Collaborated with global/national brands and retailers including Fossil, Starbucks, Magnolia, Urban Outfitters, West Elm, Austin City Limits Music Festival and more.
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Branding
Wild Standard
A modern consumer brand with a minimal aesthetic and historically rooted product.
Year :
2014
Project Categories :
Identity, Branding, Systems
Industry :
Home & Lifestyle
Company :
Wild Standard
Wild Standard is a modern flag company specializing in original collections, custom commissions, and wholesale products, all built around a clean, minimalist aesthetic. From independent customers to globally recognized brands, the company combined thoughtful design with handcrafted manufacturing to create distinctive products.
As founder, I built the company from the ground up—developing the brand identity, product line, manufacturing systems, marketing, and creative direction while growing the business into a trusted partner for brands.
Role Highlights
Led brand strategy, product development, manufacturing, marketing, and creative direction.
Created scalable design and production systems that enabled efficient customization at scale.
Defined the brand's visual language through a refined, minimalist identity and cohesive product system.
Expanded the product catalog with new collections, custom offerings, and wholesale partnerships.
Collaborated with global/national brands and retailers including Fossil, Starbucks, Magnolia, Urban Outfitters, West Elm, Austin City Limits Music Festival and more.
Explore More Work
Explore More Work
Explore More Work
Branding
Wild Standard
A modern consumer brand with a minimal aesthetic and historically rooted product.
Year :
2014
Project Categories :
Identity, Branding, Systems
Industry :
Home & Lifestyle
Company :
Wild Standard
Wild Standard is a modern flag company specializing in original collections, custom commissions, and wholesale products, all built around a clean, minimalist aesthetic. From independent customers to globally recognized brands, the company combined thoughtful design with handcrafted manufacturing to create distinctive products.
As founder, I built the company from the ground up—developing the brand identity, product line, manufacturing systems, marketing, and creative direction while growing the business into a trusted partner for brands.
Role Highlights
Led brand strategy, product development, manufacturing, marketing, and creative direction.
Created scalable design and production systems that enabled efficient customization at scale.
Defined the brand's visual language through a refined, minimalist identity and cohesive product system.
Expanded the product catalog with new collections, custom offerings, and wholesale partnerships.
Collaborated with global/national brands and retailers including Fossil, Starbucks, Magnolia, Urban Outfitters, West Elm, Austin City Limits Music Festival and more.