Brand Extension
The Chosen Gifts
Official merch for The Chosen
Year :
2026
Project Categories :
AI, Branding, Packaging
Industry :
Consumer Goods & Retail
Company :
5&2 Studios
The official merchandise for The Chosen, a record-breaking, fan-supported, TV series with an ultra-engaged global audience.
Working with the Gifts team, we brought the show’s fan-first strategy to life across e-commerce, pop-up retail, product launches, campaigns, packaging, email, social, and print—connecting fans with the story and show they love through meaningful products and touchpoints.
Role Highlights
Refined the merchandise brand identity across campaign, motion, and digital experiences.
Expanded the brand system by introducing motion design and animation standards.
Implemented AI-powered workflows to streamline production and unlock new creative opportunities.
Accelerated concepting stage through AI exploration.
Additional work includes 8 products and 1 collection, pending public release.
Explore More Work
Explore More Work
Explore More Work
Brand Extension
The Chosen Gifts
Official merch for The Chosen
Year :
2026
Project Categories :
AI, Branding, Packaging
Industry :
Consumer Goods & Retail
Company :
5&2 Studios
The official merchandise for The Chosen, a record-breaking, fan-supported, TV series with an ultra-engaged global audience.
Working with the Gifts team, we brought the show’s fan-first strategy to life across e-commerce, pop-up retail, product launches, campaigns, packaging, email, social, and print—connecting fans with the story and show they love through meaningful products and touchpoints.
Role Highlights
Refined the merchandise brand identity across campaign, motion, and digital experiences.
Expanded the brand system by introducing motion design and animation standards.
Implemented AI-powered workflows to streamline production and unlock new creative opportunities.
Accelerated concepting stage through AI exploration.
Additional work includes 8 products and 1 collection, pending public release.
Explore More Work
Explore More Work
Explore More Work
Brand Extension
The Chosen Gifts
Official merch for The Chosen
Year :
2026
Project Categories :
AI, Branding, Packaging
Industry :
Consumer Goods & Retail
Company :
5&2 Studios
The official merchandise for The Chosen, a record-breaking, fan-supported, TV series with an ultra-engaged global audience.
Working with the Gifts team, we brought the show’s fan-first strategy to life across e-commerce, pop-up retail, product launches, campaigns, packaging, email, social, and print—connecting fans with the story and show they love through meaningful products and touchpoints.
Role Highlights
Refined the merchandise brand identity across campaign, motion, and digital experiences.
Expanded the brand system by introducing motion design and animation standards.
Implemented AI-powered workflows to streamline production and unlock new creative opportunities.
Accelerated concepting stage through AI exploration.
Additional work includes 8 products and 1 collection, pending public release.