Social
SUMMERBREAK, SEASON 2
A reality series capturing the final days of summer for seven LA kids.
Year :
2014
Project Categories :
Social, Motion, Print
Industry :
TV & Film
Company :
AT&T, BBDO
AT&T’s SummerBreak reimagined reality storytelling for the digital generation, creating a real-time social experience that followed a group of teens through a pivotal summer. By blending entertainment, social engagement, and community-building across platforms, the series became a standout example of digital-first storytelling and was recognized by Mashable as one of the Top 5 Most Successful Social Media Campaigns of 2014.
Role Highlights
Primary designer, leading end-to-end creative execution across real-time/daily content, campaign assets, merchandise, signage, and branded fan experiences.
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Social
SUMMERBREAK, SEASON 2
A reality series capturing the final days of summer for seven LA kids.
Year :
2014
Project Categories :
Social, Motion, Print
Industry :
TV & Film
Company :
AT&T, BBDO
AT&T’s SummerBreak reimagined reality storytelling for the digital generation, creating a real-time social experience that followed a group of teens through a pivotal summer. By blending entertainment, social engagement, and community-building across platforms, the series became a standout example of digital-first storytelling and was recognized by Mashable as one of the Top 5 Most Successful Social Media Campaigns of 2014.
Role Highlights
Primary designer, leading end-to-end creative execution across real-time/daily content, campaign assets, merchandise, signage, and branded fan experiences.
Explore More Work
Explore More Work
Explore More Work
Social
SUMMERBREAK, SEASON 2
A reality series capturing the final days of summer for seven LA kids.
Year :
2014
Project Categories :
Social, Motion, Print
Industry :
TV & Film
Company :
AT&T, BBDO
AT&T’s SummerBreak reimagined reality storytelling for the digital generation, creating a real-time social experience that followed a group of teens through a pivotal summer. By blending entertainment, social engagement, and community-building across platforms, the series became a standout example of digital-first storytelling and was recognized by Mashable as one of the Top 5 Most Successful Social Media Campaigns of 2014.
Role Highlights
Primary designer, leading end-to-end creative execution across real-time/daily content, campaign assets, merchandise, signage, and branded fan experiences.