Social
Coca-Cola
Fan-first creative for one of the world’s most iconic brands.
Year :
2015
Project Categories :
Branding, Campaign, Motion
Industry :
Food & Beverage
Company :
Coca-Cola, McBeard
McBeard, an award-winning social creative agency in Los Angeles, producing campaigns for Fortune 500 brands and major entertainment studios, including Coca-Cola, Netflix, Sony Pictures, 20th Century Fox, NBC Universal, and Warner Bros., was selected to work on multiple social campaigns across the brand portfolio, starting with Diet Coke.
Our creative team worked on campaigns: "Share a Coke and a Song", "It's Mine" and launched the Diet Coke VIP program. Under VIP, we created 800 pieces of hyper-targeted, fan-first social creative to revitalize sales, ignite fans' flame for the product and engage daily Diet Coke drinkers.
Role Highlights
Designed fan-first social creative and targeted digital campaigns to deepen brand engagement.
Collaborated on product photoshoots by pitching creative direction.
Performed advance retouching, and color correction to maintain brand consistency.
Our team established the agency’s first Coca-Cola partnership. The success of our work on the VIP program expanded into opportunities across the broader brand portfolio into Fuze, Dasani, Coke Zero, Sprite and Hubert's Lemonade, and into social platforms: Instagram, Pinterest, Twitter.
Explore More Work
Explore More Work
Explore More Work
Social
Coca-Cola
Fan-first creative for one of the world’s most iconic brands.
Year :
2015
Project Categories :
Branding, Campaign, Motion
Industry :
Food & Beverage
Company :
Coca-Cola, McBeard
McBeard, an award-winning social creative agency in Los Angeles, producing campaigns for Fortune 500 brands and major entertainment studios, including Coca-Cola, Netflix, Sony Pictures, 20th Century Fox, NBC Universal, and Warner Bros., was selected to work on multiple social campaigns across the brand portfolio, starting with Diet Coke.
Our creative team worked on campaigns: "Share a Coke and a Song", "It's Mine" and launched the Diet Coke VIP program. Under VIP, we created 800 pieces of hyper-targeted, fan-first social creative to revitalize sales, ignite fans' flame for the product and engage daily Diet Coke drinkers.
Role Highlights
Designed fan-first social creative and targeted digital campaigns to deepen brand engagement.
Collaborated on product photoshoots by pitching creative direction.
Performed advance retouching, and color correction to maintain brand consistency.
Our team established the agency’s first Coca-Cola partnership. The success of our work on the VIP program expanded into opportunities across the broader brand portfolio into Fuze, Dasani, Coke Zero, Sprite and Hubert's Lemonade, and into social platforms: Instagram, Pinterest, Twitter.
Explore More Work
Explore More Work
Explore More Work
Social
Coca-Cola
Fan-first creative for one of the world’s most iconic brands.
Year :
2015
Project Categories :
Branding, Campaign, Motion
Industry :
Food & Beverage
Company :
Coca-Cola, McBeard
McBeard, an award-winning social creative agency in Los Angeles, producing campaigns for Fortune 500 brands and major entertainment studios, including Coca-Cola, Netflix, Sony Pictures, 20th Century Fox, NBC Universal, and Warner Bros., was selected to work on multiple social campaigns across the brand portfolio, starting with Diet Coke.
Our creative team worked on campaigns: "Share a Coke and a Song", "It's Mine" and launched the Diet Coke VIP program. Under VIP, we created 800 pieces of hyper-targeted, fan-first social creative to revitalize sales, ignite fans' flame for the product and engage daily Diet Coke drinkers.
Role Highlights
Designed fan-first social creative and targeted digital campaigns to deepen brand engagement.
Collaborated on product photoshoots by pitching creative direction.
Performed advance retouching, and color correction to maintain brand consistency.
Our team established the agency’s first Coca-Cola partnership. The success of our work on the VIP program expanded into opportunities across the broader brand portfolio into Fuze, Dasani, Coke Zero, Sprite and Hubert's Lemonade, and into social platforms: Instagram, Pinterest, Twitter.