Brand Extension

The Chosen

The series enters its most significant story arc.

Year :

2025

Project Categories :

Campaign, Environmental, Retail

Industry :

TV & Film

Company :

5&2 Studios

5&2 Studios' flagship series, The Chosen, has become a global television phenomenon, redefining audience-supported entertainment. Season 5 brought one of the show's most significant story arcs to life through an expansive, multi-channel campaign. 

My role focused on extending the established Season 5 visual identity across digital, theatrical, retail, and environmental touchpoints, creating campaign assets that supported the series' global launch.

Role Highlights

  • Developed title treatment for The Chosen's 10 Theatrical Commandments, featured in the theatrical opening sequence.

  • Pitched and produced looping on-screen video graphics for the Season 5 premiere, introducing motion-based visuals in place of previously static screens.

  • Developed campaign graphics announcing the series’ Times Square feature.

  • Created announcement graphics supporting the theatrical release of Season 5.

  • Designed in-store DVD display for Walmart, highlighting the arrival of Season 5.

  • Concepted and executed environmental graphics for escalator signage and a branded vehicle wrap as part of the Season 5 campaign.

Brand Extension

The Chosen

The series enters its most significant story arc.

Year :

2025

Project Categories :

Campaign, Environmental, Retail

Industry :

TV & Film

Company :

5&2 Studios

5&2 Studios' flagship series, The Chosen, has become a global television phenomenon, redefining audience-supported entertainment. Season 5 brought one of the show's most significant story arcs to life through an expansive, multi-channel campaign. 

My role focused on extending the established Season 5 visual identity across digital, theatrical, retail, and environmental touchpoints, creating campaign assets that supported the series' global launch.

Role Highlights

  • Developed title treatment for The Chosen's 10 Theatrical Commandments, featured in the theatrical opening sequence.

  • Pitched and produced looping on-screen video graphics for the Season 5 premiere, introducing motion-based visuals in place of previously static screens.

  • Developed campaign graphics announcing the series’ Times Square feature.

  • Created announcement graphics supporting the theatrical release of Season 5.

  • Designed in-store DVD display for Walmart, highlighting the arrival of Season 5.

  • Concepted and executed environmental graphics for escalator signage and a branded vehicle wrap as part of the Season 5 campaign.

Brand Extension

The Chosen

The series enters its most significant story arc.

Year :

2025

Project Categories :

Campaign, Environmental, Retail

Industry :

TV & Film

Company :

5&2 Studios

5&2 Studios' flagship series, The Chosen, has become a global television phenomenon, redefining audience-supported entertainment. Season 5 brought one of the show's most significant story arcs to life through an expansive, multi-channel campaign. 

My role focused on extending the established Season 5 visual identity across digital, theatrical, retail, and environmental touchpoints, creating campaign assets that supported the series' global launch.

Role Highlights

  • Developed title treatment for The Chosen's 10 Theatrical Commandments, featured in the theatrical opening sequence.

  • Pitched and produced looping on-screen video graphics for the Season 5 premiere, introducing motion-based visuals in place of previously static screens.

  • Developed campaign graphics announcing the series’ Times Square feature.

  • Created announcement graphics supporting the theatrical release of Season 5.

  • Designed in-store DVD display for Walmart, highlighting the arrival of Season 5.

  • Concepted and executed environmental graphics for escalator signage and a branded vehicle wrap as part of the Season 5 campaign.