Experience

Passion 2013

A 4-day conference — 60,000 college students.

Year :

2013

Project Categories :

Branding, Campaign, Signage

Industry :

Events

Company :

Passion Conferences

Passion Conferences hosted, a 4-day event with 60,000 college students in attendance in ATL, GA. 

In the months leading up to the event, I led design and print production, creating hundreds of design assets and managing the production of thousands of printed pieces. I served as the primary point of contact for the print vendor and installation team, ensuring production stayed on schedule. Onsite, I directed the contracted installation team and managed the scheduled rotation and maintenance of event signage throughout the event.

Role Highlights

  • Identified and implemented several key improvements to the wristband system that enhanced wayfinding while creating a more cohesive visual experience and printability for signage.

  • Evaluated print vendors, selected the production partner, and managed signage production through delivery.

  • Created the signage strategy and installation plan, and managed onsite execution.

  • Led the design, print production, and installation of all event signage, coordinating print vendors and install teams.

  • Designed the conference's first mobile app.

  • Developed branding for the onsite restaurant offerings.

  • Expanded the event brand across the conference experience.

Experience

Passion 2013

A 4-day conference — 60,000 college students.

Year :

2013

Project Categories :

Branding, Campaign, Signage

Industry :

Events

Company :

Passion Conferences

Passion Conferences hosted, a 4-day event with 60,000 college students in attendance in ATL, GA. 

In the months leading up to the event, I led design and print production, creating hundreds of design assets and managing the production of thousands of printed pieces. I served as the primary point of contact for the print vendor and installation team, ensuring production stayed on schedule. Onsite, I directed the contracted installation team and managed the scheduled rotation and maintenance of event signage throughout the event.

Role Highlights

  • Identified and implemented several key improvements to the wristband system that enhanced wayfinding while creating a more cohesive visual experience and printability for signage.

  • Evaluated print vendors, selected the production partner, and managed signage production through delivery.

  • Created the signage strategy and installation plan, and managed onsite execution.

  • Led the design, print production, and installation of all event signage, coordinating print vendors and install teams.

  • Designed the conference's first mobile app.

  • Developed branding for the onsite restaurant offerings.

  • Expanded the event brand across the conference experience.

Experience

Passion 2013

A 4-day conference — 60,000 college students.

Year :

2013

Project Categories :

Branding, Campaign, Signage

Industry :

Events

Company :

Passion Conferences

Passion Conferences hosted, a 4-day event with 60,000 college students in attendance in ATL, GA. 

In the months leading up to the event, I led design and print production, creating hundreds of design assets and managing the production of thousands of printed pieces. I served as the primary point of contact for the print vendor and installation team, ensuring production stayed on schedule. Onsite, I directed the contracted installation team and managed the scheduled rotation and maintenance of event signage throughout the event.

Role Highlights

  • Identified and implemented several key improvements to the wristband system that enhanced wayfinding while creating a more cohesive visual experience and printability for signage.

  • Evaluated print vendors, selected the production partner, and managed signage production through delivery.

  • Created the signage strategy and installation plan, and managed onsite execution.

  • Led the design, print production, and installation of all event signage, coordinating print vendors and install teams.

  • Designed the conference's first mobile app.

  • Developed branding for the onsite restaurant offerings.

  • Expanded the event brand across the conference experience.