Experience
Passion 2013
A 4-day conference — 60,000 college students.
Year :
2013
Project Categories :
Branding, Campaign, Signage
Industry :
Events
Company :
Passion Conferences

Passion Conferences hosted, a 4-day event with 60,000 college students in attendance in ATL, GA.
In the months leading up to the event, I led design and print production, creating hundreds of design assets and managing the production of thousands of printed pieces. I served as the primary point of contact for the print vendor and installation team, ensuring production stayed on schedule. Onsite, I directed the contracted installation team and managed the scheduled rotation and maintenance of event signage throughout the event.
Role Highlights
Identified and implemented several key improvements to the wristband system that enhanced wayfinding while creating a more cohesive visual experience and printability for signage.
Evaluated print vendors, selected the production partner, and managed signage production through delivery.
Created the signage strategy and installation plan, and managed onsite execution.
Led the design, print production, and installation of all event signage, coordinating print vendors and install teams.
Designed the conference's first mobile app.
Developed branding for the onsite restaurant offerings.
Expanded the event brand across the conference experience.


















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Experience
Passion 2013
A 4-day conference — 60,000 college students.
Year :
2013
Project Categories :
Branding, Campaign, Signage
Industry :
Events
Company :
Passion Conferences

Passion Conferences hosted, a 4-day event with 60,000 college students in attendance in ATL, GA.
In the months leading up to the event, I led design and print production, creating hundreds of design assets and managing the production of thousands of printed pieces. I served as the primary point of contact for the print vendor and installation team, ensuring production stayed on schedule. Onsite, I directed the contracted installation team and managed the scheduled rotation and maintenance of event signage throughout the event.
Role Highlights
Identified and implemented several key improvements to the wristband system that enhanced wayfinding while creating a more cohesive visual experience and printability for signage.
Evaluated print vendors, selected the production partner, and managed signage production through delivery.
Created the signage strategy and installation plan, and managed onsite execution.
Led the design, print production, and installation of all event signage, coordinating print vendors and install teams.
Designed the conference's first mobile app.
Developed branding for the onsite restaurant offerings.
Expanded the event brand across the conference experience.


















Explore More Work
Explore More Work
Explore More Work
Experience
Passion 2013
A 4-day conference — 60,000 college students.
Year :
2013
Project Categories :
Branding, Campaign, Signage
Industry :
Events
Company :
Passion Conferences

Passion Conferences hosted, a 4-day event with 60,000 college students in attendance in ATL, GA.
In the months leading up to the event, I led design and print production, creating hundreds of design assets and managing the production of thousands of printed pieces. I served as the primary point of contact for the print vendor and installation team, ensuring production stayed on schedule. Onsite, I directed the contracted installation team and managed the scheduled rotation and maintenance of event signage throughout the event.
Role Highlights
Identified and implemented several key improvements to the wristband system that enhanced wayfinding while creating a more cohesive visual experience and printability for signage.
Evaluated print vendors, selected the production partner, and managed signage production through delivery.
Created the signage strategy and installation plan, and managed onsite execution.
Led the design, print production, and installation of all event signage, coordinating print vendors and install teams.
Designed the conference's first mobile app.
Developed branding for the onsite restaurant offerings.
Expanded the event brand across the conference experience.

































