Passion 2011
Passion Conferences hosted a 2-city event spanning a combined 7 days with 35,000 college students in attendance. 

In the months leading up to the event, I led design and print production, creating hundreds of design assets and managing the production of thousands of printed pieces. I served as the primary point of contact for the print vendor and installation team, ensuring production stayed on schedule. Onsite, I directed the contracted installation team, managed the scheduled rotation and maintenance of event signage throughout the event and lead a volunteer team.​​​​​​​
Role Highlights: 
• Created the LiveLink logo, complementing the conference identity.
• Identified and implemented improvements to the event credential system, enhancing usability.
• Expanded the event brand across the conference experience.
• Evaluated print vendors, selected the production partner, and managed signage production through delivery.
• Created the signage strategy and installation plan, and managed onsite execution.
• Led the design, print production, and installation of all event signage, coordinating print vendors and install teams.

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Project
Categories
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BRANDING
CAMPAIGN
SIGNAGE
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