ChosenCon 2026 brought together thousands of fans, cast members, and creators in Charlotte for the official convention celebrating The Chosen. The event expanded the series' community experience through live programming, exclusive content, and immersive brand moments designed to give attendees an intimate, up-close connection with the world of the show.
My role focused on shaping promotional and event marketing creative across digital touchpoints, developing a cohesive visual system that drove programming awareness, ticket sales, announcements, and the overall attendee experience.
Role Highlights:
• Established the collage-driven visual direction centering imagery in playful, high-density messaging.
• Created a marketing framework within the branding by strategically placing key IP imagery as the foundation of the creative system, balancing brand recognition with a lively, fan-focused aesthetic.
• Led main cast image selection, for visual direction, and retouching to ensure maximum strategic impact.
• Created scalable design templates that streamlined production and maintained consistency.
• Pioneered and designed ticket messaging within digital campaign assets, creating a cohesive visual system that supported and drove ticket sales throughout the event lifecycle.
• Designed the virtual replay visuals for maximum buy-in.
• Established the collage-driven visual direction centering imagery in playful, high-density messaging.
• Created a marketing framework within the branding by strategically placing key IP imagery as the foundation of the creative system, balancing brand recognition with a lively, fan-focused aesthetic.
• Led main cast image selection, for visual direction, and retouching to ensure maximum strategic impact.
• Created scalable design templates that streamlined production and maintained consistency.
• Pioneered and designed ticket messaging within digital campaign assets, creating a cohesive visual system that supported and drove ticket sales throughout the event lifecycle.
• Designed the virtual replay visuals for maximum buy-in.
