Inspired by March Madness, this interactive social campaign invited fans to vote on head-to-head matchups between memorable moments from The Chosen, turning the annual tournament into a community-driven celebration of the series. The activation encouraged repeat engagement, fan-dom conversation, and friendly competition as fans cheered on their favorite scenes.
I developed the visual identity, and built and managed the full suite of campaign assets, including daily matchup graphics and evolving social content throughout the competition.
Role Highlights:
• Led the end-to-end branding and visual system for the digital-first fan activation, establishing the campaign identity across logo, typography, color, and design direction.
• Developed the campaign tagline and messaging strategy to reinforce the fan-driven competition.
• Optimized production workflows by creating and managing video exports, preparing social-ready assets throughout the activation.
• Pitched and produced a downloadable bracket experience, creating an additional touchpoint for fan engagement.
• Led the end-to-end branding and visual system for the digital-first fan activation, establishing the campaign identity across logo, typography, color, and design direction.
• Developed the campaign tagline and messaging strategy to reinforce the fan-driven competition.
• Optimized production workflows by creating and managing video exports, preparing social-ready assets throughout the activation.
• Pitched and produced a downloadable bracket experience, creating an additional touchpoint for fan engagement.
