Wild Standard is a modern flag company specializing in original collections, custom commissions, and wholesale products, all built around a clean, minimalist aesthetic. From independent customers to nationally recognized brands, the company combined thoughtful design with handcrafted manufacturing to create distinctive products.
As founder, I built the company from the ground up—developing the brand identity, product line, manufacturing systems, marketing, and creative direction while growing the business into a trusted partner for brands.
Role Highlights:
• Led brand strategy, product development, manufacturing, marketing, and creative direction.
• Created scalable design and production systems that enabled efficient customization at scale.
• Defined the brand's visual language through a refined, minimalist identity and cohesive product system.
• Expanded the product catalog with new collections, custom offerings, and wholesale partnerships.
• Collaborated with global/national brands and retailers including Fossil, Starbucks, Magnolia, Urban Outfitters, West Elm, Austin City Limits Music Festival and more.
• Led brand strategy, product development, manufacturing, marketing, and creative direction.
• Created scalable design and production systems that enabled efficient customization at scale.
• Defined the brand's visual language through a refined, minimalist identity and cohesive product system.
• Expanded the product catalog with new collections, custom offerings, and wholesale partnerships.
• Collaborated with global/national brands and retailers including Fossil, Starbucks, Magnolia, Urban Outfitters, West Elm, Austin City Limits Music Festival and more.
^ Custom wholesale for Bradley Mountain. Retail for Urban Outfitters.
^ Custom wholesale for Neil Young, retail display for Fossil stores in US and territories, and custom 1-off for Aussie shop, Public Holiday.
^ The home of Chip and Joanna Gaines.
