The official merchandise for The Chosen, a record-breaking, fan-supported, TV series with an ultra-engaged global audience.
Working with the Gifts team, we brought the show’s fan-first strategy to life across e-commerce, pop-up retail, product launches, campaigns, packaging, email, social, and print—connecting fans with the story and show they love through meaningful products and touchpoints.
Role Highlights:
• Refined the merchandise brand identity across campaign, motion, and digital experiences.
• Expanded the brand system by introducing motion design and animation standards.
• Implemented AI-powered workflows to streamline production and unlock new creative opportunities.
• Accelerated concepting stage through AI exploration.
• Additional work includes 8 products and 1 collection, pending public release.
• Refined the merchandise brand identity across campaign, motion, and digital experiences.
• Expanded the brand system by introducing motion design and animation standards.
• Implemented AI-powered workflows to streamline production and unlock new creative opportunities.
• Accelerated concepting stage through AI exploration.
• Additional work includes 8 products and 1 collection, pending public release.
cover design, image selection and editing
cover design, image selection and editing
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