AT&T’s SummerBreak reimagined reality storytelling for the digital generation, creating a real-time social experience that followed a group of teens through a pivotal summer. By blending entertainment, social engagement, and community-building across platforms, the series became a standout example of digital-first storytelling and was recognized by Mashable as one of the Top 5 Most Successful Social Media Campaigns of 2014.
Role Highlights:
• Primary designer, leading end-to-end creative execution across real-time/daily content, campaign assets, merchandise, signage, and branded fan experiences.
• Primary designer, leading end-to-end creative execution across real-time/daily content, campaign assets, merchandise, signage, and branded fan experiences.
