SpringHill Camps operates across multiple overnight campuses (Evart MI. & Seymour IN.) and a regional day camp program traversing the Midwest, requiring cohesive creative that could scale across locations, audiences, and seasonal initiatives.
Role Highlights:
• Sole designer supporting creative strategy and execution for two overnight camps and a multi-state traveling day camp, delivering brand, marketing, digital, print, and environmental assets across channels.
• Expanded merchandise offerings to better serve diverse audiences, increasing appeal and visibility.
• Led the rebrand of SpringHill Awards materials to create a more individual and engaging participant experience.
• Redesigned counselor materials with a streamlined two-color format, improving usability and reducing costs.
• Elevated creative standards through strategic design, problem-solving, and strong brand stewardship.
• Sole designer supporting creative strategy and execution for two overnight camps and a multi-state traveling day camp, delivering brand, marketing, digital, print, and environmental assets across channels.
• Expanded merchandise offerings to better serve diverse audiences, increasing appeal and visibility.
• Led the rebrand of SpringHill Awards materials to create a more individual and engaging participant experience.
• Redesigned counselor materials with a streamlined two-color format, improving usability and reducing costs.
• Elevated creative standards through strategic design, problem-solving, and strong brand stewardship.
