The launch of Family Camp marked the introduction of a new audience for SpringHill, creating the need for a dedicated brand identity and marketing campaign that differentiated the experience while remaining true to the organization's overall brand.
Role Highlights:
• Built the Family Camp brand from the ground up, establishing its visual identity and creative direction.
• Created visual assets for the launch, spanning advertising, merchandise, print collateral and cross-promotions.
• Built the Family Camp brand from the ground up, establishing its visual identity and creative direction.
• Created visual assets for the launch, spanning advertising, merchandise, print collateral and cross-promotions.
